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Sideways on the Fondle-Slab

Dr Sutherland Lyall

The AR’s pick from the world wide web.

Nuno Branda Costa Arquitecto

Nuno Branda Costa Arquitecto

I’m grateful again to the excellent eyecandy site of Eric Morehouse for the site of the talented Portuguese architects Nuno Branda Costa Arquitecto. Except that the only way you would know it belonged to Nuno Branda Costa Arquitecto is by sliding your office chair to the right and leaning your body and head horizontally to the left and thus taking in the information crucial to your understanding of the site and the practice including name, phone numbers and address. Yes it’s old anti-environment-awareness sideways text again. Books you can turn sideways. Computer screens are just too heavy. So most casual surfers will enjoy the images but, naturally, not bother with the head/body-twistingly unreadable words. Which rather defeats the function of a website. These guys really don’t like giving out information because, in addition to the above, the off-hand captions, this time horizontal, are unreadably minute. I’d guess, around 2 point on a 28inch screen. Maybe they designed the site themselves.


Of course where sideways text could reign supreme is on the new generation of tablet computers which you can turn sideways and thus read Nuno Branda Costa Arquitecto-style text. But wait. Tablet currently means Apple’s iPad which industry newsletter, The Register, dryly describes as the Jobsian fondle-slab. Like its forthcoming imitators, the fondle-slab features automatic screen portrait-landscape-portrait-etc reorientation according to how you hold it. Which, when you think about it, keeps sideways text just as unreadable as before.

iPad + iPhone Connector

iPad + iPhone Connector

Age of Miracles:

This is strictly for youthful fanbois. Youthful because only sub 25-ers can really do extreme multi-tasking and fanbois because it involves two cherished icons: iPhone and iPad. Imagine being able to watch movies on one while you surf the web on the other. The trick is achieved by using an iPhone-iPad Connector Clip. The upside is that it is uncharacteristically cheap for an Apple component. The downside is that it’s not from the Apple Shop. You build it yourself. Two 24cm’ U shaped plastic extrusions plus some superglue and that’s it.

Client Lounge

Client Lounge

Hostage to Fortune:

Here’s a thing: the client lounge. Client-orientated professionals such as lawyers and accountants have been doing it for years. But maybe some savvy architects have too. One such is the New Zealand practice, RTA Studio. You click on a discreet little client login down the bottom of the main home page picture and there is the password-protected gateway to the lounge with an explanation: ‘clients view the progress of their projects within a secure environment. .with.. up to date images… files. They can keep pace with all current developments …no matter where they are in the world.’

Sounds like an ace client-schmoozing idea. Though, as someone has just pointed out, client ignorance can sometimes be bliss for them. And you.

Readers' comments (1)

  • HA! I see, so wait...typography can't exist on the web??
    because I would guess that someone who uses the web is contemporary enough to be used to modern typography, and can read sideways without turning their head!

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