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Apple campus 2, Cupertino, USA by Foster + Partners

Index2

The giant Apple-filled doughnut bears a resemblance to the Cold War-era corporate campus of defence contractor General Atomics

Read the corporate campus typology here

It has been pointed out that the giant Apple-filled doughnut currently under construction in Cupertino – the result of a famous phone call made by Steve Jobs to Norman Foster in 2009 – bears a resemblance to the Cold War-era corporate campus of defence contractor General Atomics.

Apple campus 2 cupertino usa 2

Apple campus 2 cupertino usa 2

It actually looks rather more like the home of the British surveillance agency GCHQ – not, perhaps, an association Apple would wish to foster as it valiantly struggles to create an impression of imperviousness to governmental snooping. The enormous project – the building will house 13,000 staff across 260,000m2 of floorspace – has necessitated the installation of a dedicated concrete plant, and will reportedly cost US$5 billion. The building inverts the conventional relationship between the two terms in capitalist pastoralism as, rather than buildings set in a landscape, the landscape is set in the building, creating a walled garden accessible only to the select – an apt metaphor for Apple’s virtual ecosystem.