Exciting new developments herald a new era for the AR’s website
Since 1896, the AR has been on a mission to discover and celebrate the best architecture from around the world. A key aspect of its role is as a journal of record, and this has generated an immense archive that forms a unique perspective on modern architectural history. And in a magazine as long lived as the AR, the technical, cultural and economic shifts in publishing over the last century can also be traced quite distinctly.
The current challenge is to integrate our print and digital offerings, and though for its first century the AR didn’t have much to do with the internet, the latest great leap forward came in July of this year when we launched a new website www.architectural-review.com. This features all content from the magazine on the day of launch, together with access to many the seminal archive articles that define the AR’s historic identity.
The website also aims to provide more extensive coverage of the buildings featured in the magazine - more images, drawings and data for each project - plus regular lively blog posts that fillet the best from the web. AR Folio is a new user-generated site where content is selected by you and curated by the AR staff. To our surprise, we now have thousands of followers on Twitter and aim to intensify this relationship. In 2011, we plan to release applications for the iPhone and a devise a truly intuitive way to search the most important archive in architectural publishing.
This investment in new media is not being made to chase the vast anonymous crowds on the internet, but to deepen our relationship with the global architecture community and provide inspiration and information to you, the subscriber, when you want it and in a range of different media.
The magazine will always be at the heart of what we do, and we cherish our loyal subscribers who are the AR’s lifeblood. So we have now decided to make the rich cornucopia of content on the AR website exclusive to subscribers. In order to engage with the latest building studies, technical details, news, reviews and archived articles, you will need to take a few minutes to activate your subscription. Full instructions on how to do this are on pages 10-11, but please email@example.com or call +44 (0) 20 7728 4651 if you have any questions.
To activate your subscription you will need a number from the address label that accompanies the AR. If you buy the magazine each month from a newsagent, you will not qualify for web access - but with a special rate of just £99 for a year of the Architectural Review, now is the ideal time to subscribe - call +44 (0)1858 438 847 or visit www.architectural-review.com.
Please take the time to activate your subscription online; it’s the work of a moment and gives exclusive access to an exciting new dimension of the AR. We look forward to welcoming you into our expanding digital world.