Hotbed of ideas in The Roca Innovation Lab
Since its foundation in 1917, leading bathroom manufacturer Roca has understood the crucial importance of design and customer satisfaction. Roca regularly analyses tastes, lifestyle and socio-cultural trends and uses this research to adapt its products and services to changing market expectations.
Roca is also strongly committed to innovation, from the design of individual products, to its manufacturing, logistics and distribution operations. An obvious example of this is the Roca Innovation Lab, established as a branch of the Roca Design Centre, an autonomous, multidisciplinary working group dedicated to research and innovation. This enables it to design and develop new product ranges and concepts completely independently of the Design Centre’s everyday activities.
Focused on research into design trends, the Roca Design Centre has collaborated with leading architects and design firms, such as David Chipperfield, Herzog & de Meuron, Rafael Moneo and Carlos Ferrater. This rigorous emphasis on design excellence has been rewarded with numerous awards at both national and international level.
The Roca Innovation Lab is a hotbed of ideas, material analysis and cutting-edge technology, and has become an international benchmark in the field of research and innovation. Operating as an incubator of ideas, the laboratory promotes a global vision of Roca products, recognising changing behaviour, requirements and tastes. One of the Lab’s main objectives is to create bathroom environment concepts that can be translated into new products, making the bathroom of the future a present day reality.
To source and apply local knowledge, Roca Design Centre has offices in China, Taiwan and Switzerland. The Lab has created some of the firm’s most innovative ranges, such as W+W and In-Tank Meridian. Working in conjunction with Italian designers Gabriele and Oscar Buratti, the Innovation Lab devised W+W as a paradigm of sustainabilty. By re-using water from the washbasin to fill the toilet cistern’s flush system, water consumption is cut by half. In-Tank Meridian is another revolutionary low consumption fitting; this time a water closet which incorporates the cistern in its body, simplifying installation and transforming it into a highly efficient solution for small spaces. Such products exemplify Roca’s key brand values of sustainability, design and innovation.
These qualities also underpin the Roca Galleries, a series of showroom and meeting spaces in key international locales created to encourage dialogue between interior decorators, designers and architects. The Roca Galleries in Barcelona, Madrid, Lisbon and London are a vehicle for expressing this interaction and provide a multidisciplinary platform for identifying, interpreting and sharing information on new trends and developments. Designed by leading architects such as Zaha Hadid (London) and Carlos Ferrater of OAB (Barcelona), Roca Galleries are functional, flexible buildings, where a Roca product showroom shares space with exhibitions, presentations, professional meetings and other events that enrich the wider social and cultural life of the city.
The Roca Galleries are part of an international strategy that embraces present-day realities and future challenges. It is also emblematic of a commitment to maintain a dialogue with designers and society to shape the future of bathroom space.
For further information go to: www.roca.com